Gulfstream Introduces State-Of-The-Art Digital Starting Gate Board

Partners with BSV Digital to Modernize Race Presentation

HALLANDALE BEACH, FL – Gulfstream Park has become the first pari-mutuel facility in North America to launch a state-of-the-art, high resolution digital starting gate board to elevate the experience for fans and create new avenues for sponsorships and marketing.

Gulfstream partnered with BSV Digital, a leading provider of integrated racing technology, to replace the static signage at the starting gate with the digital starting board, capable of dynamic branding, real-time graphics, and customized content. The new gate will display everything from post positions and race logos to seasonal branding and partner messaging. It allows Gulfstream to tailor content in real time and deliver an entertaining race-day experience.

“Our goal is to blend tradition with technology in a way that enhances the spectacle of racing,” said Aidan Butler, President of 1/ST Racing & Gaming. “The new starting gate board from BSV Digital brings a fresh, modern look to our race presentation while offering a powerful platform for sponsors to reach fans both on-track and through our broadcast channels.”

“This is a golden moment of viewer attention—just seconds before the race starts. That’s where brands now get to show up,” said Paul Peters, Chief Strategy Officer at BSV Digital Displays. “It’s an advertising space with intensity, focus, and emotional energy you can’t buy anywhere else."